APEX Fitness
Using the powerful and ferocious visuals of natural predators, Apex Fitness is a brand that respects tenacity, determination, and grit. It is all about pumping iron and pushing limits: no coddling, no laziness, no excuses. The designs created for Apex Fitness feature strong contrast and a multitude of textures that speak to the hardness of the members. The dark backgrounds and black and white photography ground the brand in strength and confidence, while the light blue accent uplifts with grace and calm assurance.